Mixpanel

The user data paints a complex picture of Mixpanel. A dominant theme is a significant security incident where Mixpanel was breached, exposing data of OpenAI API users. OpenAI publicly terminated its relationship with Mixpanel, stating: 'We also hold our partners and vendors accountable for the highest bar for security and privacy of their services. After reviewing this incident, OpenAI has terminated its use of Mixpanel.' Users criticized Mixpanel's incident response as 'very poorly written' and 'a textbook example of how not to handle this situation.' The breach highlighted how Mixpanel stores non-de-identified user data (device IDs linked to customer records), raising privacy concerns. Pricing is a second major pain point. One user reported upgrading from the free tier (20M events/month) to a paid plan resulted in a DOWNGRADE to 10K events/month: 'They talk about transparent and easy to understand pricing, but immediately after I upgraded to a paid plan we were downgraded from 20M events to 10K events.' Multiple users cited costs reaching thousands per month. A third theme is underutilization: one user admitted 'we never spent enough time setting it up, and weren't getting a huge amount of value from it.' The comments section is filled with discussions of alternatives — Plausible, PostHog, Umami, and OpenPanel — often motivated by pricing, privacy concerns, or self-hosting needs. Positive notes include recognition of Mixpanel's feature depth for B2B analytics (group analytics, user journey tracking, funnels) and its utility when properly configured.

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