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🦉 WE READ 71 OWNER COMMENTS
Sony Bravia X90L LED TV: what owners actually say
Owners consistently praise the X90L's upscaling and value, but a known ARC/eARC soundbar issue and some refurb screen damage reports are worth noting
What owners complain about
- ARC/eARC soundbar conflict FEW
A known issue with the ARC/eARC port when hooked into a soundbar — if a cable box like Xfinity is plugged into HDMI 1, Dolby Audio must be turned off or sound cuts out
- Refurbished units arriving cracked FEW
One owner ordered two separate refurbished 65" units and both arrived with cracked screens; ultimately had to buy new
- Missing display button FEW
Sony removed the 'display' button that older Bravias had, which showed resolution and HDR status on screen — no way to quickly confirm signal info
- Damaged box purchase anxiety SOME
Multiple buyers discussing 'damaged box' clearance deals from Visions (Canada) — uncertainty about whether the TV itself is actually fine or damaged
What owners love
- Outstanding 1080p upscaling
Owners specifically call out how spectacular lower-resolution content looks when upscaled, with one saying they 'can't imagine how the higher up Sony's look'
- Best bang for the buck
Multiple owners chose the X90L over more expensive Bravia 7 or 8 models, calling it amazing quality for the price and noting Sony is already dropping prices
- Natural colors and picture detail
Owners specifically praise Sony's natural color reproduction and picture detail as a reason for choosing it over competitors
- Long-term reliability
One owner cites a 13-year-old Sony still playing like new; multiple owners report zero issues after 1-2+ years of ownership
- Superior motion processing vs LG
Owners note Sony's processing for motion and upscaling is better than LG's, even when comparing similar brightness OLEDs
Surprising patterns
- The TV can control a cable TV box via IR — it sends infrared commands to the box directly, something owners didn't expect
- The stand feet have numbered markings (1 and 2) matching corresponding marks on the back of the TV, making incorrect installation nearly impossible
- Multiple owners specifically upgraded from Hisense TVs and frame the X90L as a relief after a 'dreaded' Hisense experience
WHO SHOULD SKIP IT
Buyers who plan to run a soundbar through HDMI ARC alongside a cable box — the known audio conflict requiring Dolby Audio to be disabled may be a dealbreaker for that specific setup.
Synthesised from 71 real owner comments across 2 platforms. Every point is grounded in the comments — no marketing, no AI guessing. How we do it →